The small secret behind the products, a little something that makes a massive difference in customer service and whole CX experience. A symbol, a number inside the bag…
Was it expensive? Nop.
Did this make a difference? Yes!
Was it necessary/needed? No.
But was it worth it? YES!
You see many times we look at the idea thinking it will be strange, who’s gonna buy it, no one is doing it – but results of uncommon action can really impact your revenue and brand performance.
Look at Gucci product innovation- unusual and interesting. Plus, an extra story to tell while talking with customer… they couldn’t go wrong with it!
They shown that they care, they put the time to make the product special. So the customer buying it feels special too.