Patrycja Franczak is known as a no-nonsense, yet angel- face women who will help future-proof fashion brands strategy, sales, marketing and product development. Business consultations are such an odd, nebulous concept. She made it something unusual –she created infuture.fashion. Her exceptional eye for business trends and consumer behaviour is matched by an unconventional and thought-provoking way of translating concepts into commercial fashion business success. She combines passion with usability and strategic inspiration with reliable insights. She provides practical pictures of tomorrow’s business and consumer landscapes and explores the implications.