How to handle clients during coronavirus crisis? This is a question I get a lot since the pandemic began. Even more difficult is finding a way of selling to the right clients.
I found sales in this economic hardship easier. I’m not losing my mind, yet. Hear me out…
I discovered 3 types of clients during this crisis:
Hustler – we love those people. They are fighting, looking for opportunities, taking chances. They move forward, they are taking advantage of the situation. They want to grow their business. They want to build, they search for new ideas, fresh and creative ways to reach their customers.
Hoper – companies that really don’t do anything, they don’t want to risk. Often downsize (get rid of people), save cash hoping that crisis will quickly pass. The worst people to sell to right now. They are scared, they won’t buy. They are so focused on how they will survive that they don’t think about growing.
Holder– they are holding tight, they are not sure what is gonna happen. They staying in business to figure out how to work during these times. If you have a proposition for them that clearly shows step by step process, will help them reduce costs, grow revenue, expand market share – they gonna listen to you. They need a true leader to show them the way.
All you have to do is find out how your prospective client reacts to COVID, categorise it and persuade in a way that complements their response. Selling to the right clients is easy with the right strategy. Use mine and share your results.
P.S. Not all fashion entrepreneurs are created equal. When you are ready to use my 3H strategy to become a future-proofed fashion brand hit me at firstname.lastname@example.org
About the Author
Patrycja Franczak is known as a no-nonsense, yet angel- face women who will help future-proof fashion brands strategy, sales, marketing and product development. Business consultations are such an odd, nebulous concept. She made it something unusual –she created infuture.fashion. Her exceptional eye for business trends and consumer behaviour is matched by an unconventional and thought-provoking way of translating concepts into commercial fashion business success. She combines passion with usability and strategic inspiration with reliable insights. She provides practical pictures of tomorrow’s business and consumer landscapes and explores the implications.